Client

SAP

Role

Researcher, Co-Author

Date

May 2025

How can we envision how AI is reshaping business not just through efficiency, but as a systemic force altering models, organizations, and entire industries?

Through 16 expert interviews, co-creation sessions, and extensive desk research, the team built a grounded understanding of AI’s defining traits that have the most powerful potential to reshape business.

The result: a set of actionable insights, provocative scenarios, and “liquid” content outputs designed to help organizations anticipate and shape their role in the AI-powered economy.

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The Future of Packaging